HubSpot | Tips to stay compliant when sending messages

Following compliance best practices protects your business and ensures your campaigns reach the right audience. This guide covers key steps for managing opt-outs, using approved sender IDs, and sending only to contacts who have opted in.

Include an opt-out option

For any marketing messages, give recipients a clear way to unsubscribe e.g. include instructions to reply with 'STOP'. Once a contact replies with the opt-out keyword, the system automatically prevents them from receiving future messages through SMS for the HubSpot app.

Registered alphanumeric sender ID rules

Sending messages using a registered alphanumeric sender ID (e.g. your business name - approval required) can help with brand recognition (as opposed to a mobile phone number), but recipients can't reply directly to your messages. Additional compliance steps are also required to ensure that recipients can still opt out. 

Find out more about:

• Opt-out management
• Update the default Sender ID

Only send to opted-in contacts

Only send marketing messages to contacts who have explicitly opted in to receive marketing communications from your business. 

Find out more about: 

• Acceptable Use Policy