An Alpha Tag (3-11 characters in length) is a name or a string of text that appears in place of a phone number as the sender ID. It offers instant brand recognition but is suitable for one-way messages only - recipients can't reply to messages sent from an alpha tag.
Add a New Alpha Tag
1. In the menu, click on the icon, then select Numbers & Channels:
2. Select the Active tab.
3. Scroll down to Alpha tags and click on Add a tag:
4. In the resulting modal, enter the name you want to use to send messages. You're also required to have a specific and relevant use case for this alpha tag, which must be confirmed by checking the box accordingly. Once this is done, click the button to submit your alpha tag for approval.
Your Alpha Tag request will then be reviewed, and activated if/when approved.
Setting your registered Alpha Tag as your Default Sender ID
Once your request for an Alpha Tag has been approved, you can set it as the default sender ID so that all future messages will be sent from this name:
1. In the menu, click on the icon, then select Numbers & Channels:
2. Select the Settings tab.
3. Click on the edit icon next to Default Sender ID
4. From the resulting dropdown list, select your Alpha Tag.
5. Click Save:
If you don't want to set your registered Alpha Tag as the Default Sender ID, you can select it on an ad-hoc basis when sending a new message by selecting the option from the Sender ID list in the New Message window: