An Alpha Tag (3-11 characters in length) is a name or a string of text that appears in place of a phone number as the sender ID. It offers instant brand recognition but is suitable for one-way messages only - recipients can't reply to messages sent from an alpha tag.
1. In the menu, click on the icon, then select Numbers & Channels:
2. Select the Active tab.
3. In the Alpha tags section, click on Add a tag:
4. In the resulting modal, configure the following:
A) Enter the name you want to use to send messages.
B) Check the box to confim that you have a specific and relevant use case for this alpha tag.
C) Click the button to Submit alpha tag for approval - your Alpha Tag request will then be reviewed, and automatically activated if/when approved.
Once your request for an Alpha Tag has been approved, you can select it on an ad-hoc basis when sending a new message by selecting the option from the Sender ID list in the New Message window: