This article explains what happens after you send a campaign. You’ll learn what the different status updates you receive mean so that you can then decide what to do next to keep your campaign sending.
What happens once I have sent a campaign?
After you send a campaign, you’ll receive a status notification informing you of where you send is up to.
These notifications are designed to:
- Facilitate transparency when it comes to the status of your campaigns
- Manage expectations around data availability in reporting
- Keep you informed about what may be delaying or preventing your campaign from sending, so that you can address any issues and prevent similar issues in the future.
This is especially helpful when sending high-volume campaigns, where reporting data may take a little longer to process.
What do the different status notifications mean?
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Sent - your campaign has been sent successfully.
Prior to this banner displaying you will see one of the pop ups below. You'll need to click Confirm to proceed with sending or Cancel if you'd like to make a change first.
Note: You have the option to disable this second pop-up (for campaigns being send to under 100 recipients) by simply ticking Don't show this again before clicking Confirm.
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Campaign cancelled - There is an unexpected error while the broadcast is processing OR you have manually cancelled a scheduled broadcast. If you didn't cancel a scheduled broadcast but received this error, it would be best to contact our support team to find out what caused this to happen.
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Messages rejected - Your broadcast has been rejected by our compliance team or may not meet the requirements of the regulators in the region you are sending to. You can find out more about why a message may be rejected in this article, then make any necessary adjustments before attempting to resend it.
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Insufficient funds - Your prepaid/trial account balance is lower than needed for your campaign - for example, I have 3000 prepaid credits, I send the broadcast to 8000 recipients, the first 3000 messages are delivered and the rest are stopped. In order to continue with the campaign you will need to top up more credits, or upgrade the account to a postpaid subscription, you can find out how to do both in this article. You will also be presented with a pop up that has a link to the top up page.
You may also see the pop up below if you have reached your SMS limit. You can adjust this by clicking the Change limit button. If you're already at the system limit you may need to contact support, more information about SMS limits can be found in this article. -
On Hold - Your campaign is being reviewed by our compliance team. Campaign hold filters are a built-in part of our platform. Campaigns held are reviewed and released within 2 minutes.
These filters are required for regulatory compliance and can’t be disabled. They’re in place to protect your message deliverability, maintain your brand’s reputation, and ensure customers continue to trust what they receive. We’ve designed the process to be fast and seamless - keeping your messages moving while meeting industry standards.