Ecommerce | ROI attribution configuration

Ecommerce customers can control how ROI (Return On Investment) attribution is calculated by setting custom timeframes for both abandoned cart and campaign reporting. 

Attribution settings

Previously, ROI reporting used a fixed 72-hour attribution window. To adjust your attribution settings:

1. In the Sinch MessageMedia platform, from the left-side navigation, click on Settings.
2. Click on Attribution.

3. Configure the attribution time range. Each attribution time range allows you to set a time between 24 hours and 96 hours. The system also provides suggestions based on your input e.g. too low, too high.

   

4. When you're ready, click Save changes. You'll be asked to confirm the changes as this change will impact your reporting numbers.

Campaign Statistics

Campaign Statistics shows how long a campaign has remaining before the attribution time frame is completed. This is indicated by the Completed status, or a countdown timer. 

• Completed campaign

• Campaign in progress (with time remaining)