WhatsApp is a Meta messaging application enabling different types of usage. Let's explore them.
WhastApp application
Peer to peer contact between end users. The broader usage of WhatsApp enabling you as a user to connect and communicate over the web with your contacts thanks to phone numbers.
WhatsApp Business App
- Enables SMB business to reach out to their customer.
- This integration does not allow any automation or external integration.
WhatsApp Business Platform
- API integration through a Meta partner like Message Media allowing automation and access to complex WhatsApp features.
- Here is a list of key features exclusive to the WhatsApp Business Platform integration:
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Business initiated conversation
- Marketing — Marketing conversations include promotions or offers, informational updates, or invitations for customers to respond or take action.
- Utility — Utility conversations facilitate a specific, agreed-upon request or transaction, or update a customer about an ongoing transaction. These may include transaction confirmations, transaction updates, and/or post-purchase notifications.
- Authentication — Authentication conversations enable you to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).
- Service — Service conversations help you resolve customer inquiries.
- Verified display name
- Mass messaging capabilities
- Payment (initiated by a business)
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Business initiated conversation
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