Social Messaging | What are the different ways to use WhatsApp ?

WhatsApp is a Meta messaging application enabling different types of usage. Let's explore them.

WhastApp application

Peer to peer contact between end users. The broader usage of WhatsApp enabling you as a user to connect and communicate over the web with your contacts thanks to phone numbers.

WhatsApp Business App

See here

• Enables SMB business to reach out to their customer.
• This integration does not allow any automation or external integration.

WhatsApp Business Platform

See here

• API integration through a Meta partner like Message Media allowing automation and access to complex WhatsApp features.
• Here is a list of key features exclusive to the WhatsApp Business Platform integration:
  • Business initiated conversation
    • Marketing — Marketing conversations include promotions or offers, informational updates, or invitations for customers to respond or take action.
    • Utility — Utility conversations facilitate a specific, agreed-upon request or transaction, or update a customer about an ongoing transaction. These may include transaction confirmations, transaction updates, and/or post-purchase notifications.
    • Authentication — Authentication conversations enable you to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).
    • Service — Service conversations help you resolve customer inquiries.
  • Verified display name
  • Mass messaging capabilities
  • Payment (initiated by a business)