ActiveCampaign | Trigger actions using SMS replies

Once you have installed the Active Campaign integration and connected your accounts, you can use the parameters of inbound SMS messages to trigger workflow actions in Active Campaign.

Messaging objects

The message objects available to trigger from are:

• Message Contents: Specific keywords or phrases contained within inbound messages. The message content field is case sensitive.
• Timestamp: The time the message was sent.
• Workflow ID: The ID of the workflow that was used to send the outgoing SMS that then invites the response.
• Opt-Out Message: A specific keyword or phrase that has been configured as the opt-out trigger.

Trigger actions using SMS replies

1. From the left-side navigation, click on Automations.
2. Click on the Create an automation button.
3. Select the Start from Scratch option to create a new workflow without using a template.

4. Click Add a start trigger.

   

5. In the triggers search box, search for and select Sinch MessageMedia Received Messages is created. Hover over the items to reveal the full trigger name.

   

6. In the pop-up box, select the setting you’d like for the workflow:

   • All Sinch MessageMedia Received Messages option will configure the workflow to trigger when any Sinch MessageMedia message is received.

     

   • Segment MessageMedia Received Messages option will allow you to set certain conditions which must be met in order for the workflow to trigger. This will reveal the configuration pane.

     • Message Content: Trigger a workflow when the received message contains certain words  or content. The message content field is case-sensitive e.g. if ‘Yes’ is set as the trigger word, then replies that say yes' will not trigger the action. 
     • Opt Out: Trigger a workflow based on opt-out status (the values are true or false - set this to true in order to trigger the workflow when the opt-out message is received). This is useful if you want to track opt-outs, as one of the actions of the workflow could be to add these contacts to an opt-out list.
     • Timestamp: Trigger a workflow depending on the timestamp of the message.
     • Workflow ID: Trigger a workflow when the received message is tagged with the ID of the workflow from which it was sent.

     You can add additional conditions using the Add another condition option.

     

7. Click Save to save your trigger.
8. All received messages will appear on the relevant contact record.