Goal: Increase retention through loyalty program engagement.
- Drive repeat purchases
- Increase lifetime value
- Strengthen loyalty
- Encourage engagement
- Track ROI
Customer scenario
Customer industry: Applicable to all ecommerce businesses
Customers often don’t return after first purchase. Loyalty programs incentivise repeat engagement.
Implementation requirements
Product setup:
Loyalty program configured using Engage widget sign-up forms
Messaging channels enabled
Automation workflows set up
Data requirements:
Customer purchase history
Loyalty status and points
Mobile number and consent
Workflow summary
- Trigger: Loyalty program enrolment
- Action: Send updates and rewards
- Audience: Customers who want to sign up to a loyalty program to receive updates.
- Result: Repeat purchases
Key use case and setup guide
Business need: Customers opt-in to join a loyalty program and receive updates on points, rewards, and exclusive deals via SMS/WhatsApp.
Workflow setup:
Sign-up form is configured using Engage widget sign-up forms.
The form is added to store.
Customer visits the store or checkout page.
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Opt-in form invites them to join the loyalty program via SMS/WhatsApp.
Customer subscribes and chooses preferred channel.
Notifications about points earned, rewards, and exclusive offers are sent automatically.
Customer engages repeatedly, using rewards to make purchases.
Results:
Boosts repeat purchases
Encourages long-term engagement
Strengthens brand loyalty
Clear measurable ROI through repeat sales
FAQs
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What messages could I send?
Points updates, rewards, and exclusive offers.
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How often should I message?
Align with meaningful events (e.g. points earned).