HubSpot | Capturing opt-outs on the contact card

It's possible to capture opt-out information for individual contacts to then be used for reporting purposes.

When HubSpot is connected to the MessageMedia app, two custom properties are automatically added to each contact record's property list:

• SMS Opt Out/In - this property is used to populate the opt-out status of a contact. The values of this property as below :
  • Opted Out = Unsubscribed to receive SMS 
  • Empty field = Subscribed to receive SMS 
• SMS Opt out Date - this property is used to populate the date on which a contact opted out of receiving SMS messages.

These fields get automatically populated when a contact has opted out of receiving SMS Messages.

You can then use the SMS Opt Out/In property as a filter to run reports and see which of your contacts have opted out of your broadcasts.