One of the most powerful uses of SMS for any eCommerce platform is abandoned cart recovery - and BigCommerce is no exception. One you have connected your MessageMedia and BigCommerce accounts, you can create an abandoned cart campaign.
Start by logging in to the MessageMedia web portal and go to Automations, then Abandoned Cart SMS:
Give your SMS a name so you can easily identify it later when you're running reports:
Next, set the delay (days, hours and minutes). This is the amount of time between the customer abandoning their cart and the SMS being sent:
Note - if the customer recovers the cart within the delay period, before the message is sent, no SMS will be sent to them.
Next, write your message. If you have any saved templates, you can select them from the templates dropdown. To ensure a strong message, you should include all of the merge tags suggested in the message strength meter, and include an ‘unsubscribe’ option:
Clicking ‘Add another SMS’ will add another SMS action to the automation (for instance, the first SMS could go out with a 15-minute delay, and then the second SMS could delay an additional day before sending to any shoppers that have still not recovered their abandoned cart). You can choose up to 5 SMS actions:
You can delete an SMS from the automation by clicking on Remove SMS at the bottom.
Once you're happy with your SMS Automation, click Publish in the bottom right to launch it.