HubSpot | Tips on staying compliant when sending messages

Here are some tips and tricks for staying compliant when using the SMS for HubSpot app:

• Make sure your recipients can opt out of any marketing messages you might be sending them. This means including an opt out message that encourages user to reply with a keyword such as 'Stop'. Once they reply with the opt-out keyword, the system will automatically prevent that contact from receiving any further SMS messages through the SMS for HubSpot app.
• You might want to send from  registered alpha tag (e.g. your business name – approval required), as opposed to a mobile phone number. Sending from an approved alpha tag means recipients cannot reply directly to your messages, but also comes with additional compliance measures you must take to enable your recipients to opt out. For more information on opt-out management via the MessageMedia platform, read this article.
  • For more information on changing your sender ID, read this article.

• Make sure that you are only ever marketing to recipients that have explicitly opted in to receive marketing communications from your business. For more guidance, read this article