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This article outlines the design and content guidelines for building mobile landing page templates, including recommended image and logo specifications, character limits for key text elements, and barcode display settings. It is designed to help teams create landing pages that display correctly across templates, maintain visual consistency, and avoid issues such as image distortion, cropped content, or unreadable text.
Mobile landing page guidelines
Images & Logos
The following table shows you the recommended image sizes for the various parameters of each template. This will help ensure the best view of your images without them being automatically cropped or distorted:
| Image | Specification | Applicable Template |
|---|---|---|
| Header Image |
|
Maniwaki Sutton Bedford Fermont |
| Background image |
|
Chambly Grandby |
| Logo image |
|
Maniwaki Chambly Bedford Grandby Fermont |
Header, Body, Button and Barcode character limits
Here’s a quick summary of the recommended character limits for each of the parameters in the templates:
| Parameter | Character length |
|---|---|
| Headline | 50 |
| Body copy | 500 |
| Primary button text | 20 |
| Secondary button text | 20 |
| Barcode data (numbers only) | 20 |
| Barcode data (numbers and text) | 10 |
Barcode Data
If you are going to send a barcode with your mobile landing page, you might want to make the barcode data visible along with the barcode itself. You can do this by entering the value in the “Barcode Data” field in the downloaded template file to either “true” or “false”
Putting it simply, "true" means that the data will be visible, and "false" means the data will be hidden.