What's New | Ecommerce

Stay up-to-date to all things product release related to Sinch's Ecommerce products, including our Shopify and BigCommerce integrations. 

Ability to Configure Attribution Settings for ROI Reporting

Ecommerce customers have the ability to configure how ROI Attribution is calculated by providing the ability to configure the timeframes for both Abandoned Cart and Campaign Reporting. 
Previously all ROI reporting was defaulted to a 72 hour attribution range. We now provide you with the ability to configure this from the Attribution tab within Settings. For more information on this feature, you can check out the support article here.

Dedicated number and Alphatag usage within Shopify Flow

Allowing for increased personalisation for your Shopify Flow automations, you are now able to select a Dedicated Number, or Alphtag associated to your account when triggering messages. Previously this was not possible, and any automation would default to your Shared Pool Number. For more information, you can find our Shopify Flow article here. 

Enhance BigCommerce Settings Configuration

Reducing potential confusion and uplifting the experience when configuring your BigCommerce integration. Through added tool tips, clearer call-to-actions, and a flow that makes more sense, we expect the integration process is now easier and quicker. You can find more details on how to install BigCommerce here. 

Abandoned Cart ROI Reporting Uplift and Campaign ROI Reporting Uplift  

You now have the ability to export results for both Abandoned Cart, and Campaign ROI reporting. This allows you to dig deeper into your sales results, and enhance data you might already have within any other marketing or analytics platforms. You can find more information of this change here for Abandoned Carts and here for Campaigns (applicable to both BigCommerce and Shopify integrations).

Enhanced Shopify Onboarding

Reducing potential confusion and uplifting the experience when enabling your Shopify integration. Through added tool tips, clearer call-to-actions, and a flow that makes more sense, we expect the integration process is now easier and quicker. You can find more details on how to install Shopify here.