In this article, you'll learn how to create and send a RCS campaign to your customers.
Important things to know:
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How to create a RCS campaign
1. In the side menu click on Messaging -> SMS Messaging -> New Message
2. The RCS sending experience will be loaded. Note that the sender is set to your brand name.
3. Next, you can define what will be the SMS fallback sender among the sender IDs you've already configured in your account. If the recipient doesn't have RCS enabled on their cellphone we will send them an SMS instead.
4. To add recipients, you've got a few options:
- A) Manual Entry: start typing the name of a saved contact and select them from the resulting list, or just enter a mobile number. You can also copy and paste a list of numbers from another source, like a spreadsheet, directly into the recipient field.
- B) Contacts: select individual contacts from your master contact list by clicking Search contacts and ticking the ones you want to send to. You can also select all contacts from this option too.
- C) Contact Lists: if you've already got contact groups saved, you can select them by clicking Search contact lists and ticking the ones you want to send to. Use the arrow to expand the contact group and uncheck the name of anyone in the group you'd like to exclude from the send.
- D) Contact Segments - similar to lists, a contact segment is a group of contacts that are categorised based on shared characteristics or behaviors. If you've already got contact contact segments saved, you can select them by clicking Search contact segments and ticking the ones you want to send to. Again, you can use the arrow to expand the segment and uncheck the name of anyone you'd like to exclude from the send
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E) Import from File - if your contact lists are saved on a separate database, like an Excel spreadsheet or CSV file, you can click this option to import it.
5. Now you can compose your message in the Message Content field. You'll see that as you type, the RCS message preview on the right will update in real-time. Note that your brand name and logo appear as the sender, along with the verified badge, generating more trust with your audience. Feel free to use templates, add personalization, links and mobile landing pages. For now only text is supported (media, buttons and other types of messages coming soon).
6. When you're happy with your message, choose if you want to the "Send now" or "Schedule" your campaign.
The campaign will be processed on the day and time you chose. For recipients who have RCS enabled on their cell phones, an RCS message will be delivered. For those who do not have RCS enabled, an SMS will be sent using the fallback sender ID selected during campaign setup. It is not possible to know in advance which users in your audience will receive RCS or SMS; only after the sending is done can this be checked in the reports.
How to check the reports
Once the campaign has been sent you can track its delivery using Campaign Reports or Detailed Reports in exactly the same way as an SMS campaign with one difference: with RCS is possible to know that the user read the message and this new status is available in the reports as well:
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