What are the use cases for RCS messaging?

Common use cases include customer service, notifications, promotions, and surveys. Anything you'd previously use SMS for, RCS will be equally useful.

Picking a RCS use case for your Agent

When creating your RCS agent you'll be ask to choose between:

OTP
The OTP agent sends a one-time password required to securely authenticate an account or confirm a transaction. You can use this agent for:

• OTP / 2FA for account log-in
• Password resets

• Completing online commercial transactions

   

TRANSACTIONAL
The Transactional agent sends notifications, updates, or alerts to share information directly relevant to a customer's existing services or products. For example:

• Fraud and suspicious activity notifications
• Confirmation of purchase of goods and services (e.g. appointment confirmation, ticket confirmation)
• Updates for existing products or services of a customer (e.g. boarding pass, change of flight gate, delivery or shipping information, appointment changes)
• Account or product information and updates (e.g. account statement, customer status, terms of use, warranty, product safety)
• Requesting feedback regarding an existing / former product or service

• Editorial & media content such as newsfeed, news alerts

   

PROMOTIONAL
Used for sends sales, marketing, and promotional messages to new or existing customers, with the goal of increasing awareness, engagement, and sales. For example:

• Offers, promotions, discounts, upgrades for new or existing product & services
• Facilitation or follow-up to complete a commercial transaction that the recipient has previously consented to enter into with the sender, such as a reminder about abandoned shopping cart

   

MULTI-USE
Coming soon

An Agent can only serve a unique use case at a time. You can learn more about it here.

What are message triggers and interactions ?

Message triggers are events or actions that prompt an RCS message, such as a purchase, a scheduled update, or a user action. Interactions describe how users engage with these messages, like clicking on links or replying.