RCS (Rich Communication Services) is an upgrade to SMS that enables you to send messages using your brand as the sender ID instead of a generic phone number, create rich media messages (coming soon!), and read receipts. It enhances customer engagement by offering a more interactive and engaging messaging experience compared to traditional SMS.
What are the benefits of creating an RCS agent for my business?
RCS has been shown to enhance brand trust and customer engagement. It allows your business to send interactive messages with images and videos, and carousels (coming soon). Furthermore, it offers superior analytics on message performance and read receipts.
RCS | SMS | |
Branding and verification | Branded messages with logo and verified sender badges. | Plain text from short codes or phone number. No clear brand identification. |
Analytics and insights | Detailed analytics on delivery, open rates, and user engagement. | Limited analytics (delivery status and sometimes read receipts for MMS) |
User experience | Seamlessly integrates into the native messaging app on Android devices. | Standard messaging app experience. Lacks modern features and interactivity. |
Security | End-to-end encryption ensuring secure and private messages. | Generally unencrypted, making messages vulnerable to interception. |
UTF-8 encoding and emojis | Use emojis and special characters without affecting character limits. | Emojis and special characters reduce the overall character limit. |
What does an RCS conversation look like ?
What is a RCS agent ?
A RCS Agent is a Sender type. It's the entity that will represent your brand on behalf of the customer. It regroups all the information about your brand and this specific sender.
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