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What is a "Short code"?

A short code is essentially a special, shortened phone number that is used to send and receive SMS messages in high volumes. 

Short codes are pre-approved by carriers and therefore there are different types of short codes for different regions. This pre-approval means that your messages are far less likely to be marked as spam by that region's carriers - meaning that they are ideal for sending large-volume broadcasts or important messages that you need to get through quickly.