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Understanding your new account structure in the web portal

There are some key differences between the old and new web portal when it comes to account structures and account terminology. This article will explain these differences and help you to clean up your account structure in the new web portal.


Sub Accounts

The new web portal employs the concept of sub-accounts and users, as opposed to just users in the old web portal. A sub-account is basically a subsidiary account that sits under the parent account, with it's own users and permissions. When your account is upgraded from the old portal to the new, each individual user on your account will become an admin on their own unique sub-account.

A basic example of how sub-accounts might be utilised is if a business wanted to separate their messaging account into individual divisions, such as marketing, sales, finance and HR. The parent account would be the overarching company account, and then each division would have it's own individual sub-account underneath. Employees of each division would become users or admins on their respective sub-accounts, and would only be able to see the activity within their own sub-account:


A more complex example might be a national chain of retails stores, where there is a parent company, regional HQs, and subsequent store networks with multiple departments (e.g. marketing, sales, finance and HR). The parent company would own the parent account, and each regional HQ would have their own sub-account. This time, however, each regional sub-account would also create "Level 2" sub accounts for each store, who in turn would create "Level 3" sub accounts for each department. Each account can only see their own activity, and that of any sub-accounts that are associated with them. This means that users assigned to the parent account will have access to every sub-account, no matter what level:


Users can be assigned to any account - be it the parent account or any level of sub-account - and every account is able to send messages, including the parent account. This was not possible in the previous portal as the parent account was merely a "placeholder" for users.