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Business Continuity Templates

The following templates are suitable for use with communicating with customers, clients and staff in relation to changes to trading hours, service availability, policy & procedures, temporary closures etc.

You can add an additional Opt-out message by clicking on "Opt-out" in the message content field in the web portal once you have pasted the template content in to the message field. This is recommended if your message falls under the category of Marketing/Promotion.

We have included some data templates as well (which should automatically download when you click each link), to help you save your contact information in a format that will work with the field references in each message template. Each data template has column headers in row 1, a description of the required data in row 2, and an example of the data in row 3. Make sure you delete the contents of rows 2 and 3 before adding your contact data, but do not delete the content in row 1 (unless you want to change the header name and the field references in the message).

This video explains how field references work (the "Personalising Broadcasts" segment can be found 20 seconds in to the video)

Read this article to see how to use the templates if you are using your own data files.

Click the links below to jump to the desired templates:

  1. Service changes
  2. Change to business hours
  3. Temporary closure
  4. Staff communications
  5. Government enforced shutdown
  6. Membership freeze
  7. Appointment confirmation with customer responsibilities
  8. Contact data verification
  9. Confirmed case alert (avoid the area)
  10. Travel restrictions
  11. Office shutdown/work from home
  12. Important information for staff


1. Service changes

Purpose:

This template can be used to notify customers of changes to services (e.g. store closures). In the example shown we refer to a retail premise; however the template can be altered to suit your specific business.

These templates require you to add a URL (i.e. the web address) for a link to further information (e.g. a website). You may need to use a URL shortener (i.e. the "short trackable links" feature) to limit the web address to 22 characters in order to keep your message clean and to get the most out of your character limit per message (160 standard characters per SMS)


Field references:


Variable fields:


Supporting Data Template:

You can use this template example to save your contact data to work with this message template if preferred:

Contact Data Template - Service Change.xlsx


Additional Support:


Template:

Dear #firstname_column_1#

At <organisation> we know how important <product> are to you as a customer. In response to Coronavirus, we are changing the way we operate. From #date_column_3#, our store will no longer open directly to customers, and instead operate as a delivery only service. Please call us on #phone_column_4# for all orders, or order online at <insert URL>
Thank you.

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2. Change to business hours

Purpose:

This template can be used to notify customers of changes to business/trading hours to accommodate special opening hours for priority customers. In the example shown we refer to a retail premise; however the template can be altered to suit your specific business.

These templates require you to add a URL (i.e. the web address) for a link to further information (e.g. your website). You may need to use a URL shortener (i.e. the "short trackable links" feature) to limit the web address to 22 characters in order to keep your message clean and to get the most out of your character limit per message (160 standard characters per SMS)


Field references:


Variable fields:


Supporting Data Template:

You can use this template example to save your contact data to work with this message template if preferred:

Contact Data Template - Changing Opening Hours.xlsx


Additional Support:


Template:

Dear #firstname_column_1#

At <organisation>, we know how important <product> are to you as a customer. In response to Coronavirus, we are changing our open hours to give priority customers safe access to our stores. From #date_column_4#, our stores will open from #openhours1_column_3# for pensioner and special needs customers only. Regular opening hours will remain as #openhours2_column_4#.
For more information, please read our full statement here: <Insert URL>
Thank you.

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3. Temporary Closure

Purpose:

This template can be used to notify customers that your business is closing temporarily. This generic template can be used across a range of business types

These templates require you to add a URL (i.e. the web address) for a link to further information (e.g. your website). You may need to use a URL shortener (i.e. the "short trackable links" feature) to limit the web address to 22 characters in order to keep your message clean and to get the most out of your character limit per message (160 standard characters per SMS)


Field references:


Variable fields:


Supporting Data Template:

You can use this template example to save your contact data to work with this message template if preferred:

Contact Data Template - Temporary Closure.xlsx


Additional Support:


Template:

Dear #firstname_column_1#

<organisation> are temporarily closing down our business due to the impact of Coronavirus. Our last day of operation will be #date_column_3#. We hope to re-open as the situation changes and will notify you when this happens. For more information, please read our full statement here: <Insert URL>
Thank you

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4. Staff communication

Purpose:

This template can be used to notify staff of any changes/cancellations to shifts, and to provide a link to an additional information source such as a website.

These templates require you to add a URL (i.e. the web address) for a link to further information (e.g. a roster). You may need to use a URL shortener (i.e. the "short trackable links" feature) to limit the web address to 22 characters in order to keep your message clean and to get the most out of your character limit per message (160 standard characters per SMS)

Field references:


Variable fields:


Supporting Data Template:

You can use this template example to save your contact data to work with this message template if preferred:

Contact Data Template - Shift Update.xlsx


Additional Support:


Template:

Hi #firstname_column_1#. Due to the Coronavirus pandemic, all staff rostered on from #shifttime_column_4# on #shiftdate_column_3# are no longer required. We sincerely apologise for the inconvenience and will provide updates as more information becomes available. For more information click here: <insert URL>
Thank you.

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5. Government Enforced Shutdown

Purpose:

This template can be used to notify customers and staff of confirmed shutdown of your organisation. 

This template requires you to add a URL (i.e. the web address) for a link to further information (e.g. a website). You may need to use a URL shortener (i.e. the "short trackable links" feature) to limit the web address to 22 characters in order to keep your message clean and to get the most out of your character limit per message (160 standard characters per SMS)


Field references:

Variable fields:


Supporting Data Template:

You can use this template example to save your contact data to work with this message template if preferred (example data has been added to the first two rows)


Contact Data Template - Confirmed shutdown.xlsx


Template:

Dear #firstname_column_1#
As per <governing body> requirements, <organisation> is closing from #date_column_3# until further notice. Please visit <insert URL>, or call #phone_column_4# for more details. 
Thank you.

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6. Membership Freeze

Purpose:

This template can be used to notify members of an organisation (e.g. a gym) that their paid memberships are being frozen due to shutdown. 

This template requires you to add a URL (i.e. the web address) for a link to further information (e.g. a website). You may need to use a URL shortener (i.e. the "short trackable links" feature) to limit the web address to 22 characters in order to keep your message clean and to get the most out of your character limit per message (160 standard characters per SMS)

Field references:


Variable fields:


Supporting Data Template:

You can use this template example to save your contact data to work with this message template if preferred (example data has been added to the first two rows)

Contact Data Template - Membership Freeze.xlsx


Template:

Dear #firstname_column_1#

Due to the COVID-19 pandemic and resulting restrictions imposed on our business, <organisation> has had to close it’s doors for the foreseeable future. As a result, all memberships have been suspended until further notice. Your last payment was taken on #date_column_3# however no further payments will be taken until we re-open. For more information, please call <insert phone>.
<insert signature>

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7. Appointment Confirmation - Customer Responsibilities

Purpose:

This template can be used to notify customers of their responsibilities when booking on-site services (e.g. trades) in terms of isolation and social distancing, as well as your company's policy in terms of contractor safety.

This template requires you to add a URL (i.e. the web address) for a link to further information (e.g. a website). You may need to use a URL shortener (i.e. the "short trackable links" feature) to limit the web address to 22 characters in order to keep your message clean and to get the most out of your character limit per message (160 standard characters per SMS)

Note: 

This template invites a response from customers to trigger a follow-up call to reschedule their appointment. This means you should use this template in conjunction with an automation to manage the callbacks - such as forwarding to email or mobile, or adding those customers to a special contact group.

Field references:


Variable fields:


Supporting Data Template:

You can use this template example to save your contact data to work with this message template if preferred (example data has been added to the first two rows)

Contact Data Template - Appointment Confirmation.xlsx


Template:

Hi #firstname_column_1#
A contractor from <organisation> is due to visit you on #date_column_3#. If you have returned from overseas within the past 14 days or are feeling unwell, respond “1” to this message and we will call to reschedule the appointment as required. Our contractors practise social distancing so will not shake hands and will maintain 1.5m - please don’t take offence. If our contractor believes you are unwell or feels at risk, they will cancel the appointment and immediately leave the premises. 
For more info visit <insert URL> or call #phone_column_4#
<insert signature>

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8. Contact Data Verification

Purpose:

This template is useful as a test of your contact data on file, to ensure that you have the most up-to-date information for all of your contacts. 


Field references:


Supporting Data Template:

You can use this template example to save your contact data to work with this message template if preferred (example data has been added to the first two rows)

Basic Contact Data Template.xlsx


Additional Support:

Read this article for instructions on how to check which recipients have and have not responded once your message has been delivered.

Read this article for instructions on importing contact data from an external source


Template:

Dear #firstname_column_1#
This is a test of our emergency notification system for alerts related to the ongoing Coronavirus pandemic. 
Please reply with your name to confirm receipt of this message. 
Thank you. 

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9. Confirmed Case Alert

Purpose:

If you have mobile employees (e.g. field based sales staff, couriers etc.) then you may want to keep them notified of any updates on confirmed cases to allow them to avoid those areas for their safety.

Field references:


Supporting Data Template:

You can use this template example to save your contact data to work with this message template if preferred (example data has been added to the first two rows)

Contact Data Template - Location Alert.xlsx


Additional Support:


Template (if using the attached data template):

ALERT: There has been a confirmed case of Coronavirus in #location_column_3#. Please exercise caution and avoid travelling to the area unless absolutely necessary. Thank you.

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10. Travel service impact

Purpose:

If you have mobile employees (e.g. field based sales staff, couriers etc.) then you may want to keep them notified of any updates on transport service disruptions (e.g. flight cancellations) that may impact their ability to travel


Field references:

Supporting Data Template:

You can use this template example to save your contact data to work with this message template if preferred (example data has been added to the first two rows)

Contact Data Template - Service Alert.xlsx


Additional Support:


Template:

Dear #firstname_column_1# please be advised that #service_column_3# between #destination1_column_4# and #destination2_column_5# have been cancelled until #date_column_6# due to the ongoing Coronavirus pandemic. Further updates will be provided as changes to the situation occur. Thank you.

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11. Office shutdown/work from home

Purpose:

If you need to shut down your office and move staff to a "work from home" scenario, this template can be used to provide notification to staff, as well as a link to online resources such as the working from home policy, or VPN set up instructions etc.

This template requires you to add a URL (i.e. the web address) for a link to further information (e.g. a website). You may need to use a URL shortener (i.e. the "short trackable links" feature) to limit the web address to 22 characters in order to keep your message clean and to get the most out of your character limit per message (160 standard characters per SMS)


Field references:

Variable fields:


Supporting Data Template:

You can use this template example to save your contact data to work with this message template if preferred (example data has been added to the first two rows)

Contact Data Template - Office Shutdown.xlsx


Additional Support:

Template:

Dear #firstname_column_1#, 
For the safety of all staff, management have decided to enact our company shutdown/working from home policy, effective #date_column_3#. The policy can be found at <insert URL>  Please contact #manager_column_4# on #managerphone_column_5# or the HR team with any questions.
Thank you

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12. Important information for staff

Purpose:

This template can be used to provide your staff with a link to the relevant State Government or other website so they can get access to important information about Coronavirus, such as instructions on self-assessment. 

This template requires you to add a URL (i.e. the web address) for a link to further information (e.g. a website). You may need to use a URL shortener (i.e. the "short trackable links" feature) to limit the web address to 22 characters in order to keep your message clean and to get the most out of your character limit per message (160 standard characters per SMS)


Field references:


Supporting Data Template:

You can use this template example to save your contact data to work with this message template if preferred (example data has been added to the first two rows)

Contact Data Template - Important Information.xlsx


Additional Support:


Template:

Hi #firstname_column_1# 
We are taking the recent Coronavirus outbreak seriously and want to ensure you have access to the information you need to minimise the risk of exposure for yourself and others.
For general information from the #state# government, please visit #URL_column_4#
If you believe you are exhibiting symptoms, you should contact your GP for medical testing immediately and let us know. DO NOT COME TO WORK unless cleared to do so by your GP. If you have any questions, please contact #manager_column_5# on #managerphone_column_6#
Thank you

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Still not sure what to write? Our team of message experts is on hand and will be happy to help you plan and create your message strategy. 


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