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Reporting on Broadcasts

In this article:

Outbound Reporting

For a simple message report, go to Messaging and then Sent:

You will be presented with a list of sent messages, sorted by send date and time. You can search by keyword to find specific messages. Note that these are individual messages - so if you have sent a broadcast to a hundred contacts, then each of the hundred individual messages will appear in this list.

To view a list of broadcasts (i.e. a message send that might include several individual messages), go to Reports and then Broadcast Reports, then click on the name of the report you wish to view:

Outbound page

At the top of the page you will see the Broadcast overview on the left, and the delivery status report on the right (this particular broadcast was sent to mostly dummy numbers, hence the high rate of delivery failures):


The overview section shows you the high-level details of your broadcast, including:

If your message contained a Mobile Landing Page then you will also have the option to view this by means of a link in the same section.

Delivery Status

The delivery status section contains a dashboard showing how many messages in the broadcast are in each status:

These statuses are defined as follows:

NOTE: In order to ensure message delivery statuses are updated, you need to ensure that the "Always request delivery receipts" option is switched ON in Account Settings

Delivery & Engagement

The section below the Broadcast Overview and Delivery Status summary is the delivery & engagement summary by recipient, where you can see which specific contacts did and did not receive the message, as well as who responded, and who opted out:

This tab can be exported to a CSV file by clicking on the "Export view/tab" button in the top right of the box

Inbound tab

You can view any replies associated with the campaign here, under the "Inbound" tab:

You can send quick replies to inbound messages by clicking on the “Quick reply” button to the right of the message summary:

Page visits tab

If your campaign included trackable links, the "Page Visits" tab will show you how many unique visits to your page have occurred, along with which individual recipients did or did not visit your page:

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